ринковий запуск

“Ринковий запуск” (market launch) refers to the process of introducing a new product or service to the market for the first time. This involves various strategic activities including market research, product positioning, marketing strategies, and promotional campaigns aimed at creating awareness and driving sales. The goal of a ринковий запуск is to effectively establish the product in the market, capturing the attention of potential customers and ensuring a successful entry against competitors. During this phase, companies typically evaluate feedback and performance metrics to adjust their strategies and maximize the product’s chances for success.